348 - WTF is MRR? with Content Creator Danielle Ryan
On today's episode of the podcast I'm joined by guest Danielle Ryan, a content creator and YouTuber, to discuss what MRR is (and no, we're not talking about monthly recurring revenue this time).
MRR stands for Master Resale Rights and refers to a product, typically a digital download or a course, that someone creates and assigns MRR to do that anyone who buys it has the right to resell it to their own audience.
One of the original MRR courses was "The Digital Roadmap," a lengthy course priced at $497 USD and the premise was to teach you how to leverage digital marketing to sell digital products in your business.
When talking about MRR we should also talk about PLR, Private Label Rights, which is essentially white labeling. With MRR you don't have to change or rebrand anything, you can just resell it.
When reselling an MRR product, the original creator does not receive commission, so they really need to capitalize on being first to market in order to maximize their profit on the MRR products.
What ended up happening with this digital marketing course is that instead of people learning from the content, often people buy it, position themselves as the expert and then resell it without learning the skills to back up their claims. How can you coach someone on something you've never done yourself or previously helped someone achieve?
Eventually, the reselling of an MRR product will come to an end with someone not making their investment back.
This begs the question from people, Is MRR a pyramid scheme? From the traditional definition of participating in sales, MRR is not a pyramid scheme because the people at the top are not benefiting from the people at the bottom, but Danielle would argue it's very pyramid shaped because it gets saturated and harder for the people on the bottom to sell it.
This has begun to pose a problem for some course creators, where people are buying their course and reselling it because they think it has MRR when it doesn't.
To protect yourself and your digital products from resale, you'll want to add a paragraph to your contract and terms of agreement when buying your course that it does not grant them Master Resale Rights. This contract clause is available inside our Contract Club and it provides extra protection since they can't sell your product anyway since you didn't grant them copyright.
Get in Touch with Our Guest
Danielle Ryan
Follow Danielle on Instagram @itsdanielleryan
Join Danielle on YouTube @itsdanielleryan