368 - Big Business Changes Coming
On today's episode of the podcast, we're talking about big business changes that are coming based on what has and has not worked for us this year.
One question I ask myself and continue to ask yourself is, "What can I do less of next year in order to spend more of time on what's working best? What's making the most impact and how can we do more of that?"
Between multiple memberships, courses, social media channels, blog posts, podcasts, guest speaking, summits, bundles, stage speaking, I've been pulled in a lot of directions, especially as our business keeps growing which is fantastic, but comes with push pull. When you say yes to one thing, you say no to something else.
I've seen areas of growth, I've seen areas of decline, and I'm sharing today how that's impacting what we're doing in 2025.
What's working for us:
1. The Contract Club
2. Speaking
3. Affiliates
What's Kind of Working
1. Threads (Great for business connections, not as much for sales)
2. Our quiz funnel (People are going through it, need to look more into conversion data)
3. Our blogs (They're a resource, the SEO could be better, I'm not putting more resources into this)
What's not working
1. Instagram, especially stories
2. Facebook group, engagement is down
3.Too many offers, too much we're trying to do
What I'm not sure about
1. This podcast
Our 2025 Core Offer Suite
1. Contract Club
2. Compliance Club
3. Unf*ck Your Biz
4.Alumni offers for Unf*ck Your Biz students
What we're doubling down on in 2025
1. Affiliates (if you aren't already an affiliate, you can become one at notavglaw.com/affiliate)
2. Strategic partnerships/guest speaking in programs
3.Core offer suite
4 Stage speaking/podcast guesting
5. Threads and Instagram
6. Quiz funnel
What's getting the cut
1. New offers, instead focusing on different launch strategies
2. Growing my business TikTok audience
3. Reddit
4. Our Facebook group - I started this in 2018/2019. I started it as a list builder and as a way to cross promote my offers in the group. The group is now mainly people who are/have been students or bought a program and has mainly turned to a place where they are getting support for the programs they've purchased. Providing this community can be done within our offers in Kajabi. And most of the questions I get on Facebook already are not community-answer questions, they're questions for me and my team.
5. This podcast - I feel uncomfortable talking about this because I really don't know if it's doing much for us from a business perspective in relation to the effort and with the time saved not planning and recording podcasts, I can nurture other areas of our business, like our offers, so that people naturally want to share them and affiliate market.
I've found that the podcast is very cyclical, people come for what they need to get answers for where they are in business. Do I talk about the same topics year after year so do I re-record that same episode about LLCs or direct you to a pre-recorded one?
I'm not ready to make a decision on the podcast right now and have decided the best thing to do is to take a 3-ish week hiatus to spend time with family for the holidays and think about the future of the podcast. I'll be back in January with an announcement of what will be coming next.
Thank you so much for tuning in! I appreciate you all more than you know.
I'd love to hear your thoughts, send me a DM on Instagram @notavglaw